Privacy Policy
Privacy Policy for AX Paris
Last updated: 1st January 2025
WWW.AXPARIS.CO.UK LTD (trading as AX Paris, "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at www.axparis.com (the "Website"), make purchases, or otherwise interact with our services (collectively, the "Services"). We are registered in England and Wales with company number 07673699 and our registered office is at Unit 3 Trafalgar Business Park, Broughton Lane, Manchester, Lancashire, M8 9TZ.We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant data protection laws. For the purposes of data protection law, we are the data controller of your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at enquiries@axparis.com.
1. Information We Collect
We collect information in two main ways: information you provide to us voluntarily and information collected automatically.
Personal Data You Provide to Us
We may collect the following personal data when you use our services, such as when you create an account, place an order, sign up for our newsletter, contact customer support, or participate in promotions:
• Contact information: Name, email address, phone number.
• Delivery and billing information: Postal address, city, postcode, country.
• Payment information: We do not store your payment card details; these are handled securely by our third-party payment processors (e.g., Stripe or PayPal).
We may receive limited information such as transaction IDs.
• Account information: Username, password (hashed), and preferences.
• Marketing preferences: Consent to receive emails or other communications.
• Other information: Any details you provide in communications, reviews, or surveys.
Automatically Collected Information
When you visit our website or use our Services, we automatically collect certain information using cookies, web beacons, and similar technologies:
• Usage Data: IP address, browser type and version, operating system, pages visited, time and date of visit, time spent on pages, referring site, and unique device identifiers.
• Device Data: Type of device, mobile network information (if applicable).
• Log Data: Error reports and performance data.
We may also collect information about how you interact with our emails, such as open rates and click-throughs.
Sensitive Personal Data
We do not intentionally collect sensitive personal data (e.g., data revealing racial or ethnic origin, political opinions, religious beliefs, health, or sexual orientation) unless you voluntarily provide it (e.g., in a customer query). If we do collect such data, it will be with your explicit consent or as required by law.
2. How We Use Your Personal Data
We use your personal data for the following purposes:
• To provide and manage our Services: Process orders, handle payments, deliver products, and provide customer support.
• To improve our Services: Analyse usage patterns, troubleshoot issues, and enhance user experience.
• For marketing and communications: Send newsletters, promotional offers, and updates (with your consent where required).
• For legal and compliance: Comply with legal obligations, prevent fraud, and enforce our terms.
• For analytics and research: Understand customer trends and improve our products.
3. Legal Basis for Processing Your Personal Data
Under UK GDPR, we process your personal data based on the following legal grounds:
• Performance of a contract: To fulfil your orders and provide Services (e.g., processing payments and deliveries).
• Legitimate interests: For improving our website, fraud prevention, and direct marketing (where it does not override your rights).
• Consent: For optional activities like marketing emails or cookies (you can withdraw consent at any time).
• Legal obligation: To comply with laws, such as tax reporting.
4. Sharing Your Personal Data
We may share your personal data with:
• Service Providers: Third parties who assist us, such as payment processors (e.g., Stripe), shipping companies (e.g., Royal Mail, DHL), email service providers (e.g., Mailchimp), and analytics tools (e.g., Google Analytics). These providers are contractually obligated to protect your data and use it only for the specified purposes.
• Business Partners: For joint promotions or if you opt-in to third-party offers.
• Legal Authorities: If required by law, court order, or to protect our rights.
• In Business Transfers: If we sell or merge parts of our business, your data may be transferred to the new owner.
We do not sell your personal data to third parties.
5. Data Storage and Security
All personal data we collect is stored securely within the United Kingdom. Our customer data is stored in Microsoft data centres located in the UK, and our ERP system is hosted in a UK data centre on AWS. We do not transfer your personal data outside the UK unless adequate safeguards are in place (e.g., UK adequacy decisions or standard contractual clauses).We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, firewalls, and regular security audits. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
6. International Data Transfers
As all our data storage and processing occurs within the UK, we do not routinely transfer personal data internationally. If any transfers are necessary (e.g., to a non-UK service provider), we ensure compliance with UK GDPR requirements, such as using approved mechanisms for data protection.
7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this
Policy:
• Account and order data: Up to 6 years after your last interaction for legal and tax purposes.
• Marketing data: Until you withdraw consent or unsubscribe.
• Usage data: Typically, 2 years for analytics.
After this period, we securely delete or anonymize your data.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyse traffic, and serve personalized ads. Cookies are small text files stored on your device.
• Essential cookies: Necessary for Website functionality (e.g., session management).
• Performance cookies: Collect anonymous data on usage.
• Targeting cookies: Used for personalized marketing.
You can manage cookies via your browser settings or our cookie consent banner. For more details, see our Cookie Policy (if separate) or contact us.
9. Your Privacy Rights
Under UK GDPR, you have the following rights regarding your personal data:
• Access: Request a copy of your data.
• Rectification: Correct inaccurate data.
• Erasure: Request deletion (subject to legal exceptions).
• Restriction: Limit processing in certain cases.
• Objection: Object to processing based on legitimate interests or for marketing.
• Portability: Receive your data in a structured format.
• Withdraw consent: Where processing is based on consent.
To exercise these rights, email us at enquiries@axparis.com. We will respond within one month (extendable if complex). You also have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.
10. Children's Privacy
Our Services are not directed at children under 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete it promptly.
11. Changes to This Privacy Policy
We may update this Policy from time to time. Changes will be posted on this page with the updated date. Significant changes may be notified via email or on our Website. Continued use of our Services after changes constitutes acceptance
12. Contact Us
For any questions or to exercise your rights, contact:
WWW.AXPARIS.CO.UK LTD
Unit 3 Trafalgar Business Park
Broughton Lane
Manchester, Lancashire
M8 9TZ
Email: enquiries@axparis.com
Klarna Payments
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.